Incentive to win the Shaw Classic just got a lot spicier.

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The winner of the 2023 Shaw Classic (SC) will now officially earn the title of “The Strongest Man on Earth.”

In an interview video posted to YouTube on July 17, 2023, Brian Shaw, four-time World’s Strongest Man (WSM) champion (2011, 2013, 2015-2016) and organizer of the annual SC, announced that he’d acquired the “The Strongest Man on Earth” trademark from Paul Ohl. The title had previously been awarded to winners of Fortissimus, a strongman contest that Ohl organized from 2008-2009. Shaw and Ohl discussed what the title transfer would mean for the SC’s future in their conversation.

CROWNING THE STRONGEST MAN ON EARTH | PAUL OHL

After attempting to gain traction in 2008, an eventual lack of sponsorships led to the indefinite shuttering of the Fortissimus competition in 2009. The contest didn’t come back, but Ohl and organizers still owned the “The Strongest Man on Earth” trademark. As the winner of the 2009 edition, four-time WSM champion (2009-2010, 2012, 2014) Žydrūnas Savickas is technically the defending and final champion of the contest.

Shaw maintained that he approached Ohl for this name transition because he believes it adds legitimacy to the growth of the SC as a tentpole strongman competition, which only has three iterations at the time of this writing (2020-2022).

It is surely something the current roster of elite competitors may come to appreciate as another part of their potential prize. Here’s an overview of the field at the 2023 SC:

2023 Shaw Classic Roster

Here’s a rundown of the expected events at the 2023 SC:

2023 Shaw Classic Events

Note: The Atlas Stones appear not to be the closing event of the 2023 SC, as it often is in other strongman contests.

Trey Mitchell is the two-time defending SC champion but faces a gauntlet of peers waiting to take his throne. The most notable contenders, aside from Shaw himself, are a trio of modern WSM champions — Mitchell Hooper (2023, reigning), Tom Stoltman (2021-2022), and Oleksii Novikov (2020). With “The Strongest Man on Earth” title now awaiting the latest victor, it should add more incentive to a spirited strongman battle in Loveland, CO, on August 19-20, 2023.

Featured image: @shawstrength on Instagram

About Robert Zeglinski

Robert is a seasoned and adept editor and writer with a keen, passionate penchant for the writing craft. He’s been a leader in newsrooms such as SB Nation, USA TODAY, and WBBM Newsradio, with various other content and art production teams, and first made a name for himself in his hometown of Chicago. When not knee-deep in research or lost in a stream of consciousness for a thorough piece, you can find Robert inhaling yet another novel, journaling his heart out, or playing with his Shiba Inu, Maximus (Max, for short).

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